Our strategy is to achieve long term sustainable growth as an international oilfield services group. Our strategy is centred on our four core principles:
- Operational excellence
- Customer intimacy
- Innovation
- Balanced revenue streams
Operational excellence
To ensure international consistency of service quality:
- Continuous improvement of processes
- People development and training
- Sharing of best practice
Customer intimacy
To deliver safely, on time and on budget:
- Better understanding our customers’ needs
- Providing innovative solutions to our customer problems
- Working in partnership with our customers
Innovation
To ensure we remain a provider of solutions for our customer’s problems:
- Continually reviewing our service offering in light of developing customer requirements
- Investing in new technologies
- Working with our customers to develop cost effective solutions
Balanced revenue streams
To meet our customers short and longer term needs:
- Spreading our risk over development, maintenance and end of life cycles
- Balancing our geographical exposures
- Balancing our service portfolio